Rich Products Malaysia is a subsidiary of the global Rich Products group headquartered in Buffalo, New York, USA, and is a pioneer and leader in the non-sourced frozen food industry. As a market leader, with a reputation for over 35 years in the Malaysian market and more than 75 years in the world, Rich's has been satisfying customers with high-quality products and applications, outstanding formulas and are considered a keen group sharing new ideas, manufacturing know-how and products of international standard in Malaysia and around the world.